Back in September 2012, Tricia told the story of how our company was born in this blog. When we officially opened for business, our product line consisted of three items: Petals, Ivy (oval), and Britannia. Of course we knew we needed to broaden our offerings. And one thing that’s true about Wendy and Tricia – they are idea factories. The trick wasn’t coming up with potential sewing card designs, it was deciding which to ones to pick for production!
Now, we knew we were producing a bit of a luxury product. The truth was that the process we were using to produce all those lovely fully finished edges wasn’t terribly fast, and this was definitely a case of time = money. Added to that, a fully cut out card needed post-production handling (at this point, everyone should be realizing that I’m the MBA of our trio – sorry, can’t help it) which brought costs up even more.
We knew we wanted to create a version of our sewing cards that didn’t cost as much – something just about anyone would be willing to add to their pile of treasures at the local needlework shop. That meant using a whole different process, a much faster process – and accepting its limitations. The first limitation was the hole count – 18-count was as high as we could go. The second limitation was that the product would have to be tabbed into a card, rather than fully cut out.
It took a while to figure it out – the exact production settings, the right number of tabs, the way to put the information on the product. But by 2006 we had done it, and the first Trinkets™ cards debuted.
We loved that the cards were standalone products – no extra packaging required. My sister, who is also a stitcher, quickly realized that after she punched out the Trinket, she could use the card as a template for cutting out a backing material. Brilliant!
Today, of course, we are in the process of transitioning our entire line to the Trinkets™ format. Confection, Heart, BonBon, and all the Kugels are now available as Trinkets. We were particularly happy to have Confection available – it had been sold out for quite some time, and it is one of the most versatile shapes. What can you do with a triangle? Plenty!